Should My Company Use Promotional Products?

The answer to that question is always ‘yes!’ No matter what industry, budget or target audience, promotional products are proven to be one of the best business decisions a company can make. For pennies on the dollar compared to other forms of marketing, using promotional products offers tangible results by increasing customer loyalty and brand awareness. Below, Fully Promo explains the biggest reasons why you shouldn’t overlook using promotional products in your marketing campaign.
Promotional Products Help Craft Better Relationships
In a variety of ways throughout the sales cycle, using promotional products can help strengthen client relationships. They are a way of showing your company’s commitment to new and existing customers and are proven to lead to stronger customer retention. Creative and relevant branded products are an appreciated gesture, and they will give your customers a positive impression of your brand. Furthermore, gifting promotional products to existing clients helps encourage brand loyalty by expressing your company’s continued gratitude.
Promotional Products are the Best Ice Breakers
Gifting branded gear is a perfect ice breaker for conferences, trade shows or virtually any company event. They offer a great opening line of communication to start customer relationships off on the right foot. People love receiving free promotional product gifts, and they are especially grateful if these generous items are useful in their everyday lives. Additionally, branded items are a way of sharing your company’s contact information and double up as a business card.
Get the Most Bang for Your Buck with Promotional Products
Promotional products offer the most cost-effective form of advertising compared to conventional marketing and media tactics. They offer the lowest cost per impression while also engaging the customer with useful and practical products. Studies show that people who do not wish to use your promotional product will often pass it along to a friend. It’s a no brainer; promotional products deliver the most return and cannot be left out of your marketing campaign. The number of impressions a product makes was derived from multiplying how long a recipient has the product to how many people they come in contact with each month while using it. In the U.S ., bags continue to generate the most impressions (5,772) of any item measured in the study. This is because bags are used often in public places where they can be seen by many people . Other items that deliver a large number of impressions are writing instruments, hats, outerwear and shirts .
Discover More Promotional Product Benefits by Contacting Fully Promo